Glossary
DOOH
Digital out-of-home — advertising on digital screens in public places.
DOOH has no click and often no individual user, so delivery is recorded as plays multiplied by an audience multiplier for the venue. QR codes are the standard way to make it directly responsive.
Related terms
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.