Eight ways to capture intent inside the ad.
A click-through and a landing page lose most of the people who were interested. These CTAs let the action happen in the unit, and each interaction is reported separately from the click.
QR Code
A scannable code on the creative — the response mechanic for screens with no tap.
- Works on
- CTV, DOOH, cinema, desktop video
- Measured as
- Scans, landing hits per placement
Google Maps
Opens directions to the nearest store or a chosen pin, driven by the user's location.
- Works on
- Mobile web, in-app, rich media
- Measured as
- Direction requests, store selected
WhatsApp Chat
Click-to-chat with a pre-filled message — a very high converting CTA in India, MENA and LATAM.
- Works on
- Mobile web, in-app
- Measured as
- Chats opened, message sent
Click to Call
Taps straight into the dialler with your tracked number. Built for service and lead-gen brands.
- Works on
- Mobile web, in-app
- Measured as
- Dial taps, call connects via tracked number
App Download
Routes to the App Store or Play Store automatically based on the device.
- Works on
- Mobile web, in-app, rewarded, playable
- Measured as
- Store redirects, installs via postback
URL / Landing page
Classic click-through to your site or an Adxerv-hosted landing page with no dev work.
- Works on
- Every channel with a click
- Measured as
- Clicks, landing page conversions
Lead Form
Capture name, phone and email inside the ad — no landing page, no drop-off.
- Works on
- Mobile web, in-app, rich media
- Measured as
- Form opens, field completion, submits
Shoppable Cart
Browse products and add to cart in the unit, then hand off to checkout.
- Works on
- Mobile web, in-app, shoppable video
- Measured as
- Product views, add-to-cart, checkout hand-off
How to use them
Mix CTAs with any format
One creative, several actions
A rich-media unit can carry a map CTA and a WhatsApp CTA at once, and reporting splits the engagement between them.
Clickless channels still respond
QR codes turn CTV and DOOH into measurable response media — use a unique code per placement so scans attribute correctly.
No landing page needed
Lead forms and hosted landing pages are included on every plan, so a campaign can go live without waiting on a web team.
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.