Standards-first, so it works first time.
Adxerv speaks the protocols your publishers, players and partners already use — no proprietary SDK required to start serving.
Supported standards
What we speak
Video
- • VAST 2.0 / 3.0 / 4.x
- • VMAP ad pods
- • VPAID 2.0
- • Companion banners
- • SSAI-ready server beacons
Mobile & in-app
- • MRAID 2.0 / 3.0
- • Rewarded S2S callbacks
- • Playable HTML5 bundles
- • App bundle & SDK validation
- • IDFA / GAID handling
Audio & DOOH
- • DAAST audio
- • VAST audio
- • OpenRTB DOOH
- • Venue taxonomies
- • Impression multipliers
Data & delivery
- • Reporting API
- • Event-level log export
- • Conversion pixels
- • Server-to-server postbacks
- • Webhooks for delivery alerts
Tags
Macros you can pass into any tag
[CACHEBUSTER]Random value to defeat proxy caching
[APP_BUNDLE]Store bundle ID of the calling app
[IFA]Device advertising identifier
[GDPR_CONSENT]TCF consent string
[PAGE_URL]Encoded page or content URL
[CLICK_URL]Publisher click-tracking prefix
Unreplaced macros are the most common cause of broken targeting and inflated discrepancy. Adxerv flags tags that arrive with literal macro text so you catch it on day one.
Working with us
How integration usually goes
1. Connect
Generate tags for one test placement and fire them from your player or partner.
2. Validate
We compare your logs and ours on the test traffic and resolve any counting gap.
3. Scale
Roll the tag pattern out across placements with committed QPS if you need it.
4. Automate
Wire the reporting API or scheduled exports into your own BI stack.
FAQ
Technical questions
Do you work with my player?
Any IAB-compliant player that can call a VAST tag works. We have not met a mainstream web, mobile or CTV player that does not.
Can I wrap a third-party tag?
Yes — wrap a third-party VAST or JS tag and Adxerv still records its own delivery events.
Is there an API?
Yes: campaign management and reporting APIs, plus scheduled exports and webhooks.
How do consent signals flow through?
TCF consent strings and regional signals pass in as macros and are stored with the request for auditability.
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.