Adxerv
White-label ad platform · fraud detection coming soon

Run your ad business on your own platform.

Onboard your own advertisers and publishers under your brand. You set the commercial terms, keep the full margin and pay Adxerv only for ad serving.

10
Ad formats
8
Interactive CTAs
All
Your margin
CPM
Serving fee only

Agencies & ad networks

Onboard advertisers and publishers, set each side's commercial terms, keep your margin and run the platform in your brand.

Advertisers

Serve every creative from one place and measure delivery, VTR and conversions independently of the media seller.

Publishers

Run unique ad formats and interactive CTAs on your own inventory, and build audiences from real engagement signals.

Why teams choose Adxerv

With video and connected ad spend exploding across CTV, mobile and DOOH, buyers and sellers both need an independent way to serve, verify and optimise delivery.

Independent measurement

Your spend, your data. We don't sell media — we serve and track it. Clean, unbiased delivery numbers.

Branding & performance

From completion-rate driven branding to install / lead / sale postbacks — one platform for both.

Real-time visibility

Live impression, completion, VTR and conversion data per campaign, creative, publisher and device.

Standards-first

Full VAST 2/3/4 + VPAID + VMAP + MRAID. Drop a tag into any player, SSAI stitcher or in-app SDK.

Fraud detection — coming soon

An in-house IVT engine is in development: bot, datacenter and SDK-spoofing checks screened at serve time, with reason-coded reporting.

Unique formats & audience building

Agencies, networks, advertisers and publishers can run interactive, shoppable and rewarded formats and use the resulting engagement signals.

Every screen. One platform.

Generate tags per publisher per demand type and deliver on every device your audience uses.

CTV / OTT
VAST + SSAI for connected TV and streaming.
Mobile Web
JS + VAST tags for mobile browser inventory.
In-App
MRAID + VAST/VPAID for app publishers.
Desktop
Standard VAST/VPAID for desktop video players.
Audio
DAAST tags for podcasts and music streaming.
DOOH
Programmatic delivery for screens out-of-home.

10 ad formats out of the box

From CTV and OTT to in-app playables, audio, DOOH and shoppable video — Adxerv ships the format and the measurement together.

SSAI — CTV / OTT
Server-side ad insertion — seamless, ad-blocker-proof CTV/OTT delivery.
Video (VAST)
VAST 2/3/4 + VPAID. Publisher's player decides pre / mid / post-roll & outstream placement.
In-App (MRAID)
Mobile in-app rich-media with MRAID 2/3, including interstitials.
Rewarded Video
Opt-in video for in-app rewards. High completion rates.
Playable Ad
Mini-game / try-before-install creative for app marketers.
DOOH Video
Programmatic Digital Out-of-Home — billboards, transit, retail.
Audio / Podcast
Server-stitched audio insertion for podcasts & music streaming.
Shoppable Video
Tap-to-buy hotspots, product carousels and live cart inside the ad.
Display Banner
Static & animated display banners (incl. companion to video) with click trackers.
Rich / Interactive
Custom HTML5 rich media: QR, map, dial, lead form, WhatsApp — your CTA layer.

8 interactive CTAs, mix and match

Layer one or more CTAs on any creative. Tap a card to preview how it appears to viewers.

Coming soon

Fraud detection, built into the serving layer.

Adxerv already serves and measures every impression — so IVT screening belongs at the point of delivery, not in a report that lands weeks later. We're building it now.

Pre-serve screening

Requests will be scored before a creative is released, so suspect traffic never becomes a billed impression.

Bot & datacenter fingerprinting

Device, network and behavioural signals to separate real viewers from datacenter IPs, emulators and automation.

SDK spoofing & bundle checks

App bundle, store listing and SDK-version validation for in-app and CTV supply — including misdeclared inventory.

Transparent IVT reporting

Exportable, reason-coded reporting per campaign, publisher and placement. No third-party black box.

Not live yet. Early-access partners get it first — and help shape the ruleset and reporting before launch.

Join the early-access list

Set up both sides of your business in 3 stages

Your brand, your advertisers, your publishers and your commercial terms.

STEP 01

Set up your account

Apply your white label, choose advertiser transparency and configure your team. Account team roles are coming soon.

STEP 02

Onboard advertisers

Give clients branded access, set wallets or credit limits, receive creatives and CPM campaigns, and approve each launch. Branded client invoicing is coming soon.

STEP 03

Onboard publishers

Add sites, placements and tags, control advertiser access, set revenue share and prepare monthly payouts. Fraud detection and payout approvals are coming soon.

Everything you need to run modern ads

Campaigns
  • Advertiser campaign approval
  • 10 ad formats
  • Frequency & pacing
  • Geo, device & app targeting
Inventory & tags
  • Unlimited publishers
  • Tag generator per demand type
  • VAST 2/3/4 + VPAID + VMAP + MRAID
  • SSAI compatible
Measurement
  • Real-time analytics
  • Audience building from engagement
  • Conversion stages & postbacks
  • Exportable reports
Operations
  • Wallets & credit limits
  • Transparent billing
  • Team roles (soon)
  • Fraud detection (soon)

Bring clarity to every impression

Run advertisers and publishers under your own brand. Keep your margin, with no media markup or revenue share — only an ad-serving fee from Adxerv.

Contact us