Glossary
Interactive CTA
An in-ad action layer such as call, map, form, WhatsApp or add-to-cart.
Interactive CTAs let a creative capture intent inside the ad slot instead of relying on a click-through and landing page. Each interaction should be reported separately from the click.
Related terms
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.