Rich media, rewarded and playable inside mobile apps.
MRAID-aware serving for app inventory, with app bundle validation, store-aware click routing and per-interaction reporting for interactive units.
Capabilities
What Adxerv does for In-App
MRAID 2/3 rendering
Expandable, interstitial and banner behaviour handled by the SDK contract.
Store-aware routing
Click-throughs route to App Store or Play Store based on the device.
Rewarded verification
Reward callbacks fire only after a server-verified completion.
Bundle & SDK checks
App bundle and SDK-version validation on every request.
Formats
Formats available on this channel
Video (VAST)
Standard VAST/VPAID video for pre-roll, mid-roll, post-roll and outstream placements.
In-App (MRAID)
Mobile in-app rich media with MRAID 2/3, including interstitials.
Rewarded Video
Opt-in video traded for in-app rewards — the highest completion rates in mobile.
Playable Ad
Mini-game, try-before-install creative for app marketers.
Standards supported
- MRAID 2/3
- VAST in-app
- S2S postbacks
- IFA / GAID
FAQ
In-App questions
Do you support rewarded callbacks?
Yes — a server-to-server postback fires after verified completion.
How heavy can a playable be?
Up to 5 MB as a single HTML bundle keeps load times acceptable on mobile networks.
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.