Glossary
Completion rate (VTR)
The share of video impressions watched to the end.
Also called VTR or VCR. It varies wildly by format: rewarded video routinely exceeds 90%, skippable pre-roll far less, so only compare like with like.
Related terms
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.