Glossary

CTV

Connected TV — televisions and devices that stream video over the internet.

CTV inventory is bought like digital but behaves like TV: no clicks, household rather than individual exposure, and long-form pods. QR codes and second-screen attribution are the usual response mechanics.

Related terms

SSAI OTT Ad pod

Start serving for the price of a coffee run.

Fund a $50 wallet, traffic your first campaign and pay only for what you serve.

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