Glossary
IFA / device ID
The resettable advertising identifier a device passes to ad requests.
IDFA on iOS, GAID on Android, and platform-specific IFAs on CTV devices. Availability depends on user consent, which is why household- and contextual-level controls matter.
Related terms
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.