Glossary
Macro
A placeholder in a tag that the calling platform replaces at request time.
Macros pass values such as cache buster, app bundle, device ID, GDPR consent string and click URL into the ad request. Unreplaced macros are a common cause of broken targeting and reporting.
Related terms
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.