Glossary

Trafficking

Setting a campaign live: creatives, placements, targeting, dates and tags.

Good trafficking means a mid-flight creative swap needs no new tags from the publisher. Structure campaigns so creatives can rotate underneath a stable placement tag.

Related terms

Ad server Macro Pacing

Start serving for the price of a coffee run.

Fund a $50 wallet, traffic your first campaign and pay only for what you serve.

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