Glossary
Ad server
The system that decides which creative to return for an ad request and records what happened.
An ad server receives an ad request, applies targeting, frequency and priority rules, returns a creative or a VAST response, and logs the impression and every subsequent event. Advertiser-side ad servers count delivery independently of the publisher or platform that sold the media.
Related terms
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.