The serving layer that counts for you.
Traffic campaigns, decide every request at the edge, and measure delivery with one methodology across CTV, video, in-app, audio, DOOH and display.
Capabilities
Everything a campaign needs between the brief and the report
Trafficking without re-tagging
Book a campaign once, generate tags per publisher and placement, and swap creatives mid-flight without asking anyone to update a tag.
Targeting that matches the request
Geo, device, OS, app bundle, domain, daypart, language, connection type and custom key-values — evaluated at request time.
Pacing & priority
Even, ASAP or front-loaded pacing with priority tiers so guaranteed deals always beat backfill.
Frequency & separation
Cap by user, device or household, and enforce competitive separation inside a pod or session.
Edge delivery
Ad decisions served from edge locations so response time stays low enough that players don't time out.
Real-time reporting
Delivery, VTR, quartiles, engagement and conversions updating live, with event-level exports for reconciliation.
Workflow
From brief to live in four steps
Create the advertiser & campaign
Set flight dates, budget, priority and the entity that will be billed.
Upload creatives
Video, HTML5 bundles, audio, images or hosted third-party tags — with per-creative weighting.
Build placements & tags
Generate VAST, VMAP, MRAID or JS tags per publisher, with the macros that publisher requires.
Launch and watch
Delivery appears in real time; adjust pacing, targeting or creative rotation without new tags.
Measurement
Numbers you can put in front of a client
MRC-aligned counting
Video counts on measurable start; display on rendered impression. One definition, documented, across every channel.
Discrepancy control
Cache-busting macros, clean beacon handling and timeout logging so the gap with publishers stays in single digits.
APIs & exports
Reporting API, scheduled exports and event-level logs for your own warehouse.
FAQ
Common questions
Is Adxerv a first-party or third-party ad server?
Both. Advertisers and agencies run it as a third-party ad server against publisher inventory; publishers and networks run it as their primary ad server for direct-sold inventory.
Do you support third-party creative tags?
Yes. You can serve hosted creatives or wrap a third-party VAST or JS tag and still get Adxerv-side counting.
How fast is a decision?
Ad decisioning runs at the edge and typically responds in under 60ms, which keeps player timeouts and the resulting discrepancy low.
Can I export raw logs?
Yes. Event-level logs are exportable so you can reconcile against publisher or demand-partner numbers line by line.
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.