Fraud detection built into the serving layer.
Because Adxerv already serves and measures every impression, IVT screening can happen at the point of delivery instead of arriving as a report from a third-party black box weeks later.
What we're building
Six things the IVT engine will do
Pre-serve screening
The request is evaluated before a creative is returned, so invalid traffic is stopped rather than reported after the fact.
Bot & automation detection
Known crawler signatures, headless-browser tells and behavioural patterns that don't match a human session.
Datacenter & proxy origin
Requests from hosting ranges and anonymising proxies are flagged, with legitimate SSAI origins allow-listed.
SDK & app-bundle validation
Declared bundle IDs cross-checked against store records, and SDK signatures validated to expose replayed traffic.
Transparent reporting
Every block carries a reason code, and the full screened-traffic log is exportable — no black box.
Billed on screened impressions
You pay only for impressions that pass through screening, priced per thousand — not a platform-wide licence.
Everything described here is planned functionality for an unreleased product. Nothing on this page is currently serving in production.
Why it matters
Verification you don't have to reconcile
One log, not two
Serving and screening share the same event log, so there is no vendor discrepancy to argue about.
Reason codes, not scores
Each blocked request records why it was blocked, so you can dispute or tune the rule.
Priced like media, not software
Per screened impression, on any plan, with no annual licence or minimum commitment.
FAQ
Early-access questions
Is this live today?
No. Fraud detection is in build. Everything on this page is what the product will do at launch; early-access partners help shape the ruleset before it ships.
What will it cost?
$0.05 CPM on Launch, $0.04 on Growth and $0.03 on Scale, charged only on screened impressions. Third-party verification vendors typically charge $0.02–$0.20 CPM.
Why screen at serve time?
A post-hoc report tells you what you already paid for. Screening at the point of delivery means the invalid impression is never served or billed.
Do I have to use it?
No. It is an optional add-on on every plan and can be switched on or off per campaign.
Help shape the ruleset.
Early partners get input on detection rules and preferential pricing at launch.