Comparison
Adxerv vs AdButler
AdButler bills on ad requests from roughly $179/month for 1M requests, with targeting, API and programmatic sold as add-ons. Adxerv bills served impressions with a generous request allowance on top.
Positioning
The short version
Request-based billing punishes low-fill traffic. Adxerv bills the impressions you actually serve and only charges for requests once you exceed a per-impression allowance, so normal fill rates never see an overage line.
Side by side
Adxerv vs AdButler
| Adxerv | AdButler | |
|---|---|---|
| Primary billing unit | Served impressions (CPM) | Ad requests |
| Entry cost | $50 wallet top-up | From ~$179/month for 1M requests |
| Request handling | 20–50 requests included per impression | All requests billed |
| Targeting & API | Included on every plan | Paid add-ons |
| Video / CTV | SSAI, VAST pods, rewarded, playable | Display-first |
| White label | $50/month | Higher-tier plans |
Make the call
Which one is right for you
Choose Adxerv if…
- Your fill rate varies and you don't want to pay for unfilled requests
- You need video, CTV or in-app rather than display placements
- You want targeting and API access without add-on fees
Choose AdButler if…
- You run a high-fill, display-only site network
- You specifically want request-based billing
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.