Comparison
Adxerv vs Display & Video 360
DV360 is a demand-side buying platform priced as a percentage of media spend. Adxerv is not a DSP — it is the serving and tracking layer you run alongside whatever you buy with.
Positioning
The short version
These are complementary, not alternatives. What changes is where your source of truth lives: buy with DV360 if you like, but serve through Adxerv so delivery, frequency and conversions are measured on a platform that has no stake in the media.
Side by side
Adxerv vs DV360
| Adxerv | DV360 | |
|---|---|---|
| Category | Ad server & tracking | Demand-side platform |
| Pricing | Flat CPM for serving | % of media spend |
| Buys media | No | Yes |
| Cross-DSP measurement | Yes — one truth across buying platforms | Within its own buys |
| Minimum spend | $50 wallet | Agency / seat minimums typical |
| Creative CTAs | 8 interactive CTA types | Standard creative types |
Make the call
Which one is right for you
Choose Adxerv if…
- You run several buying platforms and need one delivery truth
- You want serving cost decoupled from media spend
- You need interactive CTAs and shoppable video
Choose DV360 if…
- You need programmatic buying itself — pair it with Adxerv for serving
Start serving for the price of a coffee run.
Fund a $50 wallet, traffic your first campaign and pay only for what you serve.